To create your query, start by clicking on the ‘Start tracking’ button located in the upper-left corner.

Then, enter the keyword or phrase you want to track in the search box shown in the image below. As you can see from the examples, you can immediately enter your Boolean operators to make the process even quicker. Let’s use the “pepperoni pizza” query to demonstrate how the Query wizard works.

Don’t worry, you’ll be able to adjust or specify it further in the next step, so this is just a starting point. You can enter an unlimited number of keywords, but we recommend limiting your input to 30 keywords you find to be the most relevant for your query.

Once you’ve entered your keywords and pressed Enter, you’ll commence the next step of your query setup as shown below.

Here is where you can additionally fine-tune your entered keyword or phrase, as well as set up filters and specify sources.

Just below, you will immediately see a preview of the results you can expect from your current query setup. On the left, you can see the Total mentions, Volume over time, Source breakdown, and Sentiment breakdown. On the right, sample data of mentions is available. Of course, once you save your query, you will also unlock historical data. This makes the setup process much simpler and more effective, as you

can easily fine-tune your search parameters until you’ve satisfied with their outcome.

Each box defines how you want your keywords to be tracked:

Some of these words - an equivalent to the Boolean operator OR, meaning a mention will appear in your feed if it contains any of the entered keywords or phrases.

All of these words - an equivalent to the Boolean operator AND, meaning a mention will appear in your feed if it contains all of the entered keywords or phrases.

None of these words - an equivalent to the Boolean operator AND NOT, meaning that a mention containing any of these keywords will be discarded.

The Advanced input enables you to further specify your keywords and phrases by using Boolean operators.

Next to the keyword input are the Filter and Source buttons. By clicking on each, you can easily refine your search parameters.

The Filters section allows you to define whether you want to include, exclude, or specify:

  • Language

  • Location

  • Sentiment

  • Author

  • Influence score.

By clicking on the Source button, you will get a drop-down menu in which you can choose which sources you want to track:

  • Facebook

  • Twitter

  • Instagram

  • YouTube

  • Reddit

  • vKontakte

  • Tripadvisor

  • Websites

  • Comments

  • Forums.

Once you’re satisfied with your settings, click on the Save query button.

The last step in setting up your query is naming it and choosing a folder in

which you want your query to be organized in the pop-up window that will


There is also an option to Turn on daily digests for this query. By default, you will receive digests every day at 8 AM. If you don’t want to receive digests or you rather want to set them up manually, simply uncheck the box.

Finally, click on Save. And just like that, you’ve created a query!

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