Yes, Mediatoolkit tracks mentions on Instagram. With Mediatoolkit, you will be able to track Instagram profiles based on 30 hashtags of your choosing.
To do that, you’ll need to connect your Business Instagram account with your Mediatoolkit account. Keep in mind that your Instagram Business account needs to be connected to your Facebook page. That will not let us post anything in your name, nor see any of your personal or confidential messages. It’s an action required to enhance your monitoring experience.
What can I track?
You will be able to monitor:
Instagram profiles based on 30 hashtags of your choosing
Specific Business Instagram profiles (add them under Edit query > Sources > Instagram > Specific source)
Both need to be manually set by you in the tool.
How do I track business profiles?
If you want to track specific business profiles, you will be able to add them while you’re setting up or editing queries.
Under the Sources section, click on Instagram and Specific profiles. Add the entire Instagram handle of a business profile you wish to track. You don’t have to use @ while typing the handle.
Keep in mind that if you’re collaborating with an influencer who does not have a Business profile, make sure to ask them to switch their profile to Business so you can track it.
How do I track hashtags?
You can add hashtags you wish to track in the Integrations section.
Keep in mind that when you add hashtags, you won’t be able to change them in the next seven days. Because of this, it is important to add only relevant hashtags in order not to cross the limit.
After you’ve successfully connected your Instagram to Mediatoolkit, you will be able to enter 30 hashtags you want to track in your organization.
Which Instagram data can I monitor?
Instagram does not provide personal information from profiles, so most of your mentions authors will be anonymous_user.
The same will be shown in your Reports, as well.
Also, metrics won’t update. That means that the number of likes and comments on the posts will remain the same from the moment mention is collected.
Keep in mind that the tool will not be able to gather any post older than 24h.
What do I need to do to start tracking Instagram mentions?
First of all, you need to have an Instagram Business/Creator account that you can connect to your Mediatoolkit account. If you don’t have that type of account, follow the instructions on this link to change your account type.
Also, your Instagram account should be connected to your Facebook page. If you don’t have a Facebook page, follow the instructions for creating one here. If you do have a Facebook page, you can connect it with your Instagram account by following these instructions.
Integration to Mediatoolkit
If you already did all of the steps mentioned above, you can go ahead and connect your Instagram account to your Mediatoolkit account.
You can do that by clicking on Settings and then on Integrations.
At the bottom, you’ll see Instagram and the option to “Connect with Facebook”. When you click on “Connect with Facebook”, a Facebook pop-up will appear with further steps.