Virality is a metric that tells you how successful an article is in comparison with all the other articles from that same website.

For example, if an article from in the first 10 minutes after its release has 10.000 likes/ shares/ tweets, and the average article from the same site has 1.000 interactions on social media, then the first article is 10 times more viral. Virality is a reliable metric because you can compare the social impact of mentions without worrying about the size and influence of a specific website.

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