Mention details give you a deeper insight into each particular mention. It will tell you what language your mention is in, its sentiment, and social media statistics (reactions).

Additionally, you can create tags to better sort out your mentions. Let’s dive in.

To access mention details, click anywhere on the blank space of a mention. Mention overview will appear on the right side of the feed, where the filters are usually positioned:

Mention overview contains the following data:

Date & Time

At the very top of the overview, you can see the exact date and time a mention was published.


Mention language is an option to translate the article to the language that you have chosen for the interface.

If you want to translate a mention, click on the green Show in English. This will automatically redirect you to the page where you can read the post translated to a language you’ve chosen for the interface (e.g. if it is an article, it will automatically translate the whole article).

Above the translate option, you can see the original language of the mention.


You can see the automated sentiment of the mention (in the example below, the sentiment is positive). However, if you feel the mention should be negative or neutral, you can change it simply by clicking on Neutral or Negative.


You can tag each mention depending on what’s important for you. For example, you can track your company’s name and tag each article depending on the context in which the company is mentioned, e.g. company in general, CEO, stock exchange, etc. You can use tags to sort mentions into various topics.

To add tags, type the name of your tag in the Create or search tags.

Once you type the name, click on +Add:

Your tag will appear under Uncategorized tags. You can add multiple tags in the same way.

You can also manage your tags. Click on the blue Manage tags in the top right corner of the tags section. This will open a new window:

In this window you can create a new category (a category is a set of tags), you can add new tags within a category, can delete tags and/or categories, and can rename the categories.

To create a new category, just click on Create new category:

Then, in the box that appears, type in the name of the category, e.g. company:

Click enter, and your category will be created.

To create a new tag under a specific category (e.g. our newly created one), click on the small arrow pointing down on the right of the category name.

Then, to add a new tag, simply click on Add new tag and type in the name of your new tag. Click enter to finish creating the tag.

To rename categories or tags, hover your cursor over a tag or a category you want to edit. Click on the pen icon that appears:

Then, simply type in a new category name in the green highlighted area:

The renaming process for tags is the same as the one for categories.

To delete a tag or a category, hover the cursor over the tag or category you want to delete. Click on the trash bin icon that appears:

Social media statistics

In the mention overview, you can see statistics about shares and comments on social media.

For websites, you can see detailed statistics about:

  1. number of comments, upvotes, and downvotes on Reddit,

  2. number of shares on Linkedin,

  3. number of pins on Pinterest.

For Twitter, you can see the number of retweets and favorites:

Statistics about reach and virality (among a number of other statistics)

Deleting mention

At the end of the mention overview, there is an option to delete the selected mention from the query.

When you click Delete mention, a pop-up window will appear to confirm the deletion of a mention, along with a warning that you will be unable to retrieve the mention for this query. If you agree, press the Yes button.

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