To access the basic report dashboard, click on the Basic report square:
Your basic report dashboard will appear:
Basic report gives you an overview of mentions and sentiment.
Before studying the graphs, you can choose a topic you want to be analyzed and set up a preferred time period.
Choose a topic
To choose a topic, click on Choose query or folder and a drop-down menu will appear:
You can choose an entire folder to analyze (in the example above: My company, Competitors, Paper) by clicking on it, or a specific query inside the folder.
To choose a query, click on the little arrow on the left of a folder to open a drop-down menu of queries:
Click on the query, or on the plus icon (+) on the right, to choose a query you want to be analyzed:
You can choose multiple folders and/or queries, just repeat the same process for all topics you want to analyze.
Hover over the date box with the cursor to open a drop-down menu. By clicking on the “From” box, you open a calendar in which you choose a date marking the start of a time period. By clicking on an “Until” box, you open a calendar in which you choose a date marking the end of a time period.
Click on a time period on the right side to apply it. Your feed will automatically filter your mentions to match the chosen time period.
However, if you’re looking for a specific time period, go to the calendar on the left side and set a date range by clicking on a date in the calendar.
To apply the topics and time period you’ve chosen, click on the blue APPLY button on the far right.
Once you’ve clicked Apply, the dashboard will refresh with the following charts:
Number of mentions
Mentions over time
Sentiment by sources
NOTE: Every chart has a refresh feature. Hover your cursor over the chart and the refresh button will appear in the top right corner. See the Number of mentions chart for example.
NUMBER OF MENTIONS
This graph shows you the total number of mentions in the selected time period. Below the number of mentions is a percentage (in green) – showing a change in the number of mentions compared to a previous period:
If you click on the number of mentions, you can see all mentions in the new window that pops up:
The same goes for mentions in the previous period – click on the percentage to open a window with mentions from that period.
To refresh the chart (i.e. update the data), hover the cursor over the chart. Click on the refresh button that appears in the top right corner:
This graph shows the total number of impressions in the selected time period. The number of impressions is based on the reach the mentions had in that same period.
As was the case with the number of mentions, the percentage below the number of impressions shows a change in the number of impressions compared to a previous period.
This graph shows all the sources from which the mentions were pulled, as well as the share of each source. To see the share of each source, hover your cursor over the source – this will enable you to see the exact number of mentions from that source, as well as its percentage (as you can see on the picture):
When you click on a specific source, a new window will pop up in which you can see all the mentions from that source.
Also, you can download this graph by clicking on the three dashes in the top right corner.
A pop-up will appear, and then just click on the format you want to download and choose the size of an image:
MENTIONS OVER TIME
This graph shows how your mentions performed over the selected time period. It can show you the peaks and the drops if the number of mentions fluctuated or was relatively constant.
If you notice the peaks (as there are in the picture above), you can find out what caused the peak by clicking on them (as shown in the picture below).
This will open a new window where you can see all mentions from that day:
Sentiment analysis graph shows the ratio of the positive, negative, and neutral sentiment of your mentions:
Actions you can take on this graph:
Number 1 on the picture: By hovering the cursor over the sentiment (e.g. positive sentiment, the green piece of the pie chart), you can see exactly how many mentions were in a positive tone (both the total number and the percentage).
Number 2 on the picture: You can download the chart by clicking on the download icon in the top right corner of the graph.
Another thing you can do is see all the mentions of each specific sentiment. For instance, if you want to see which all mentions were positive, you can do so by clicking on that sentiment. This will open a window with the list of all positive mentions:
You can export these mentions by clicking on the blue Export Mentions button in the bottom left corner of the window (you can see it in the picture above).
SENTIMENT BY SOURCES
This graph shows you the distribution of sentiment by sources. That means that you can see the ratio of positive, negative, and neutral sentiment for each specific source, as shown in the picture below:
Number 1 on the picture above: By hovering the cursor over the sentiment (e.g. positive sentiment, the green part of the bar), you can see exactly how many mentions were in a positive tone (both the total number and the percentage) for a specific source (in this example for web).
Another thing you can do is see all the mentions of each specific sentiment for each specific source. For instance, if you want to see which web mentions were positive, you can do so by clicking on that sentiment for the web. This will open a window with the list of all positive web mentions.
This graph/map shows you the countries from which your mentions originated, as well as the total number of mentions per country. The darker blue the country is, the more mentions came from it.
Number 1 on the picture above: By hovering the cursor over a country, you can see the total number of mentions that came from it.
Number 2 on the picture above: You can zoom in on the map (click on the plus (+) sign) and zoom out (click on the minus (-) sign).
Number 3 on the picture above: You can download the chart by clicking on the three dashes icon in the top right corner of the graph.
To see the mentions from a particular country, you can click on that country to see a list of all mentions that came from it.
Word cloud shows you the context in which your topic was mentioned the most. The size of the keyword increases proportionally to the number of times it was mentioned. The more the keyword was mentioned, the bigger the word in the word cloud (and vice versa, the less the keyword was mentioned, the smaller the word).
Number 1 on the picture above: By hovering the cursor over a word, you can see the number of times it was mentioned.
Number 2 on the picture above: You can download the chart by clicking on the three dashes icon in the top right corner of the graph.
Additionally, by clicking on a word, you open a window with a list of all the mentions containing that keyword.
Downloading Basic report
To download the Basic report in its entirety, click on the blue DOWNLOAD button in the top right corner of this dashboard.
Presentation .PPT format
If you wish, you can download your report in the .PPT format*, as well.
To do that, click on the Download button in the report you wish to download, and under the Presentation (.PPT) option click on Download.
After you do that, it’ll take a few seconds for the tool to generate the report.
Check this video for more information on how to create reports: